DIGITAL TRAVEL GUIDES...the wave of the future?
As both a writer and an editor of travel guides, I'm all too familiar with the problems confronting the business. Here are a few of my thoughts, more will follow later.
All printed travel guides have one problem in common: they date fast. Travel is a constantly evolving experience requiring up-to-date information. New attractions open as old ones fade away. Restaurants come and go. Museums change their hours as quickly as they change their entry fees. And travelers' expectations change — what thrilled them last year becomes a bore today. At best, printed travel guides are updated only once a year, and usually not that often. I've given a lot of thought to this, and have decided that an ideal solution would be to publish individual guides as constantly-updated digital files distributed over the Internet. Of course, much of this is currently available for free by visiting tourist websites, but remember that this is — of necessity — highly biased information designed to promote their attractions. Others are beholden to their advertisers. Government-operated tourist websites are not much better as their real constituents are the people who profit from your visit and support their politicians.
Another problem with printed guides is that they are in book form, with pages too small to contain decent maps, and too thick to easily schlepp around as you trek from one attraction to the next. What would be ideal would be to have a folded brochure for each destination, containing maps, photos, perhaps a walking tour, restaurant and shopping suggestions, travel information, and honest, unbiased descriptions of the attractions. Actually, I tried this once, but that was way back in the days when offset printing was the only practical option. And that meant printing thousands of copies of each brochure, some of which sold fast while others lingered as their data got older and older.
HOW IT COULD BE DONE:
Now, the Brave New World of the Internet has opened the door for an entirely new way to distribute current travel information. Instead of creating bulky books that cover an entire country or continent, new up-to-date PDF files of each single destination (city, town, village, mountain, lake, whatever) can be produced and uploaded to a website. This site has a description of each file, and one or more sample pages. A potential customer selects those of interest and adds them to their "shopping cart." After entering credit-card info and delivery address, they leave the site. The selected files are then sent to them via e-mail, or perhaps they could be downloaded directly from the main site. In either case, the customer buys very complete and current files of only the places that interest them. They can then print these out on paper (as many copies as they wish) and/or load them into a PDA or similar device that is easily carried. It is also possible for the publisher to print them out on demand and snail-mail them to the buyer as a service to those without good printers.
Prices for these files would be quite reasonable since no printing, storage, middlemen, or shipping costs are involved. The concept is very similar to the hugely successful music file downloads such as Apple's i-Tunes or the various MP3 sites. Quantity discounts could be offered.
WHAT IS NEEDED TO MAKE IT WORK:
We — myself and my fellow writers — have the skills, the travel experience, and the ability to produce a finished result complete with digital maps and photos. What is needed is an interested party with Internet marketing experience, some capital, and good business acumen. Interested? Contact me.
A few samples from my Daytrips books are already on this website; more are on the way. Of course, the proposed idea would use PDF files, with fancier graphics.
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